Companies usually start small, with employees that are passionate and know the right thing to do in tough situations – it just feels right. Somewhere along the way, when those same companies start bringing more people on board with the growth, the same heart can be lost and those tough situations get more gray. Laying out your core values as early as possible AND living them can be the difference between a decent company and a great company. The next time you see someone living the core values, recognize them for doing so! If you have core values and you know that you haven’t been practicing what you preach, then start today. Make today’s decisions match your core values – hire/fire/promote by them. Each time you do this, trust is built – you are doing what you say you’re going to do.