Archive | May, 2008

What Do People See in You?

 Yesterday was all about your “Touch.” What do you leave people with regarding your pitch, your benefit and the reason to believe in you?  Today we will teach you the “See,” as in, what do your potential customers see in you, your company, and your brand? I will illustrate with two stories, both real. 1.  [...]

Think Bigger!

 When I sold the least, I didn’t think big. A common phrase around our office is “think bigger!” If you could have an event that gets real estate brokers to see a development and you serve food, beer and wine, that is salt and pepper. How about a broker event, on undeveloped land, that has [...]

A Way to Avoid E-Bombs

You have likely been on the sending or receiving end of an email that de-motivated you or ruined someone’s day.  We call them e-bombs.  Here’s a way to avoid having such a negative effect.  When you receive an e-bomb, you’ll notice one consistency – the tone in which you read it.  Your emphasis on words [...]

Why Tradeshows Are Crucial…

We go to numerous tradeshows and conferences annually. We sometimes forget what it’s all about before we get there, because we get excited about the speakers and the new things to see.  Then we remember, it’s about the relationships.  Let me be more clear -  IT’S ABOUT THE RELATIONSHIPS.  It’s not about the schwag, new [...]