We go to numerous tradeshows and conferences annually. We sometimes forget what it’s all about before we get there, because we get excited about the speakers and the new things to see. Then we remember, it’s about the relationships. Let me be more clear – IT’S ABOUT THE RELATIONSHIPS. It’s not about the schwag, new gadgets, ideas, products, services – that’s salt and pepper. The people you connect with and whom you provide value to is the most important thing. Take the time to invest in the most important thing when you go, the people. Everything else will take care of itself.
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