Yesterday, a couple of SalesBy5 team members were on our way back from Utah. We went to a NASCAR Grand Am race for one of our clients. In the Salt Lake City airport, I was walking by and saw a young lady who was getting a drink from the water fountain. For a late Sunday afternoon, she was dressed like a page off the cover of Vogue magazine. She exuded comfortable confidence with an approachable smile as we passed. A few minutes later, I got back to our seats while waiting on our plane. I told Kya I had just spotted someone special and she said the “blonde in the red top and black dress?” I looked shocked and said yes. We agreed to meet her. Two minutes later we met Kayla Barclay, Miss Utah, who was sitting in a chair waiting for her plane to L.A. to film a new reality TV show that is about the Miss America competition. We told her that she stood out and that she dressed and looked fantastic. She was completely inviting and quickly asked about SalesBy5 and our trip to Salt Lake City. We spent long enough with her to have an incredible feeling about this special person. We know that she is going to be a tough candidate to beat in the next Miss America competition and for great reasons. She was definitely beautiful, but her attitude and her personal brand made us want to buy stock in her or help her anyway we could. Our new friend has a place at SalesBy5 if she is ever in need, but in the meantime, it was awesome to see how one person can light up a bright airport with so much life and spirit.
So what can you do with this? How you look, dress, feel, act, and talk are all part of your personal brand. It sells or un-sells.
Thank you Kayla for inspiring us with your personal brand!