Marketing staffs need to take action even with reduced budgets. There are things marketers can do to build brands, target media buys more efficiently, reinforce brand loyalty with customers, engage with prospects and, of course, drive sales. What marketers do—or fail to do—right now will affect not only the next quarter’s results, but also the [...]
Economic downturns can actually be good times for launching new products, stealing market share or sharpening a brand’s image. While companies and people worry, freak out or downsize, what can you do to increase your sales in 24 hours or 24 days or the next 24 months? Need Help? Call (210) 403-3916, let’s talk.
Last year, we helped our commercial real estate client, Magi, draw a crowd with their tradeshow booth at the CCIM Symposium here in San Antonio. While the competitors were giving away Tootsie Rolls, cheap pens and mini frisbees, we put together a huge board with the locations of the buildings around the city that people [...]
We are big fans of Verne Harnish and his daily huddles. We do them everyday, because as Doug Harrison from The Scooter Store says, “If you want to win everyday, you have to do huddles everyday.” At times, there are a number of us bouncing all over the country. To help make our huddles a [...]
Does your company maintain a culture open enough to lead upward? Leading upward means that the people above you, whether in actual or perceived rank, allow you to lead them as well. Not only does your culture need to be in proper form to allow this, but the leaders above you need to be at [...]
As you may or may not know, I (Nan) was recently married. Last week, we went on our honeymoon in St. Lucia. The first day, there was a guy on the beach at our resort who kept yelling “Joe Knows!“ My new bride lit up and said “It’s Joe! We have to go, now.” Apparently, [...]
You have heard many days from Nan, our Chief Inspiration Officer at Salesby5. He has shared lots of insight into how to sell more with less effort by 5pm, including through the use of technology. Nan is a devout BlackBerry user, and has even won a recurring guest spot on BlackBerryCool.com. Nan the Power User’s groom’s [...]
A couple of weeks ago, I (Sarah) was shopping at La Cantera, a local mall in San Antonio. As I walked through various levels of retail, I realized that in this industry, you absolutely get what you pay for. At BCBG, I was offered wine as I walked through the door, and had multiple people [...]
Attending the Gazelles/Fortune Small Business Growth conferences for the past 4 years, I have noticed that the recent MBA’s there are always upset that they hadn’t already learned all of this content during their education. For example, even Jim Collins’ Good to Great was missing from their required and suggested reading lists. In working at [...]
Today, I read a great article in the San Antonio Express News. We watch “The Dog Whisperer” at our house, due to two small young dogs we have that are out of control most of the time. Mary Rauch wrote this article for the paper: “‘Dog Whisperer’ is a Leadership Primer.” The article summed up [...]
