We have recommended and written quite a lot about Twitter, blogs, texting and web based tools to sell more with less effort. We often run into people who feel that this is great for college students or people in their 20’s. Here are some facts from emarketer.com: 56% of U.S. Citizens 62-71 are online, and 79% Baby Boomers are online. These people are shopping, researching and talking. Recent SalesBy5 studies of apartment renters show that they use their computer to shop, find restaurants, find coupons and entertainment specific to their age. The Internet is not a fad; it’s not a tool for kids or young adults, and if you are saying “DUH!”, good! Right now, you have a fantastic opportunity to lead those that are lost or confused. Are you recognizing your expertise?