Be Unique or Be Cheap

 Today’s rule of business marketing:

“You better be unique or you better be cheap!” Doug Hall

If you have a commodity business that has no uniqueness, you had better lower your costs and go cheap or go home.

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davis staedtler
davis staedtler

I wonder how much demographic and location plays into it. I've found in San Antonio that some unique things are not ever accepted as much or as often as they should be. It surprises me sometimes how much the local culture prefers tradition over the contemporary. As well as the ordinary and stable over the risky more unique feature with greater benefit.