How Do We Adjust?

Sales, marketing, and running a company today can all be summed up by one statement: This is the new normal.

Everything has changed. How quickly you can adjust will determine your success or failure. We are constantly running into companies that are doing the same things over and over and expecting a different outcome. It’s time to stop hoping that the economy is temporary and realize that we need to make adjustments.

Jim Collins: How great companies turn crisis into opportunity.

Jim Collins

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