Marketing Thinks They Rock, Sales Say You Suck!

CSO Insights recently conducted surveys of more than 2,000 sales and marketing professionals.  Get this: 85% of company marketers felt they were doing a good job generating quality sales leads. By contrast, only 50% of the sales professionals in those same organization were satisfied with the efforts from Marketing. The result of the disparity is fewer closed deals and less revenue.

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davis staedtler
davis staedtler

This is discussed further in Godin's "Meatball Sundae". Awesome read. Covers 14 trends in marketing.