Due to the economic downturn, consumer behavior is being re-shaped. According to an interview with John A. Quelch, professor at Harvard Business School, marketers and business people need to re-segment the way they look at their prospects based on emotions: Slam-on-the-brakes consumers feel hardest hit and reduce all spending. Pained-but-patients economize, but less aggressively. Comfortably [...]
The other day I was checking out some hotels for an upcoming trip in May. I went to multiple websites and clicked on the pictures; they were absolutely tiny. I tweeted about this and received a quick response from Chris Pitre: If you have a benefit you are trying to show off, such as a [...]
People often get disappointed when they don’t close a sale within the first or second attempt. Would you be in that category? Take heart! Here’s the data on how many high value contacts/touches it takes per client to make a sale: 2% of all sales are made on the first contact 3% of all sales [...]
Monday March 23rd and time for stimulus for sales? The #1 catalyst of creativity for 95% of us is stimulus to information, data, reading, art, etc. Here is what we see: Everything has changed and it’s okay and it will be okay, but here are some thoughts to consider if you want to be better [...]
Learn about Twitter then try it out! This video is 5th grade reading level and lets the viewer understand how Twitter works through clarity in the message. Analyze your website at the Pear Analytics Website Analyzer to see what you need to change to make it sell. The latest data (2009) shows that the #1 [...]
We just returned from South by Southwest, an annual music, film and interactive festival in Austin, Texas. The stimulus, the people we met and the inspiration we found have stretched our minds to a new point. We will soon share some of these stories, photos, links, services etc. But first, let us tell you about [...]
I was talking to one of my best friends today. He sells insurance for a company that shuts off the phones during lunch and at 5pm (they stay there later). He said he got his biggest accounts ever due to answering the phone during lunch. Can you imagine shutting things down in sales during lunch [...]
Being involved in about twenty political campaigns, the biggest being the mayoral campaign of San Antonio, something has come to my attention—the candidate matters! Their brand, their words regarding the benefit they offer, how they will offer that benefit, and of course, their dramatic difference. What is most amazing to me is how their team [...]
Last week, our friend and colleague Ryan Kelly, who works on all the SalesBy5 customer websites, won top awards by technology judges. He won because he took a complex message and made it simple to understand and simple to use. Click the first link below and enter your website. A few seconds later, you will [...]
Do a working weekend with a dream team at SOBCon.
