Learn about Twitter then try it out! This video is 5th grade reading level and lets the viewer understand how Twitter works through clarity in the message.

Analyze your website at the Pear Analytics Website Analyzer to see what you need to change to make it sell.

The latest data (2009) shows that the #1 reason for not getting the sale is THE SALES PERSON DID NOT LISTEN! Wow, for 20 years it was that they talked too much, which is now #4. #2: Did not respond to my questions and #3: Did not understand my needs.  As a matter of fact, 63% of sales calls are wasted due to talking too much and not listening.  Are you talking too much?  Don’t worry, we can help!  Check out the sales safety tips:

1. 10 seconds: This is how long it should take you to pique someone’s interest on what you can do for them.
2. Listen twice as often as you speak
3. Numeric precision on your communications messages greatly increases your credibility and the difference you portray. Example: We return your calls in less than 5 minutes.
4. Clarity in your marketing messages (5th grade reading level) increases your odds of selling by 70%.
5. Focusing your marketing messages to one thing increases your odds of selling by 60%. Eliminate the irrelevant.
6. Your image matters, so do the features, but your overt benefit and the real reason to believe you can deliver that benefit matters the most.
7. If you have dramatic difference from your competition, you have 370% greater odds of success and profitability. Source: Harvard Business Review. Not sure if you have dramatic difference?
8. Salt and Pepper: If you were helping a restaurant get more customers, you would not advertise that you have free salt and pepper. Is your company selling salt and pepper to your industry?
9. Does everyone in your organization know what to say when asked what you do? These sound bites should be artwork on your walls!
10. Does your business card give the recipient the benefit received when working with you?