We all know that there are inherent desires and passions within us that gravitate towards different subjects. You’ve known this since you were a kid. What are some of those passions that you have where you have endless levels of energy to read, research and grow? According to Marcus Buckingham, Strengths have SIGNs: Success – [...]
Pricing expert Mark Burton tells us that pricing is one of the least utilized but most potent tools we have. There is only one purpose for price – to increase profitability. Go through these 3 questions: What is your purpose for price? How consistent is your leadership team in supporting that purpose? If there are [...]
Yesterday, we talked about the importance of purpose—the why—in your organization. It is equally important to have the right people. Passion is something of great value in the workplace, but you should hire people who are passionate about your purpose. Simon Sinek’s insights say that candidates can be highly qualified, but unless they believe in your why, [...]
Your company needs a purpose to share.
We believe that the future of the marketing piece will continue to evolve away from the company brochure. As the attention span of consumers gets smaller and smaller and the number of marketing messages increases, you need to create a marketing piece that gives concise, pertinent information about your company. We suggest a small two [...]
Nan and Erik were asked to speak about Twitter to the 210 business owners at Fortune Small Business Sales and Marketing Summit. We helped many of these attendees to get their names and company names taken for Twitter. We quickly realized that most of these companies have marketing firms/departments, ad agencies or PR firms, so why on earth [...]
We’re in Day 2 of Fortune Small Business’ Sales and Marketing Summit in New Orleans. We heard from Victor Cheng this morning, who gave great clarity to recession proof business. Companies like FedEx, UPS, Price Mart and Coors were all founded during a recession. They succeeded (to say the least) because they solved a problem [...]
The Salesby5 team is in New Orleans at the Fortune Small Business Marketing and Sales Summit today and tomorrow. Approximately 210 CEOs and business owners are here, and it seems that only around 15% percent of them use Twitter. Most of them have heard of Twitter, but few are actually on and even fewer understand [...]
Our last 8 blog posts have featured insights from the 8 scheduled speakers/presenters for the Gazelles Sales and Marketing Summit in New Orleans April 21-22. Tomorrow we will begin live tweeting from the conference from @salesby5, so join us if you’d like to hear more from these sales and marketing experts! We will hear advice from guerilla [...]
New customers are what drive top-line growth. Al Lautenslager says that “effective marketing is the key to business survival, growth and success.” Most successful entrepreneurs know that they have to market, but many don’t know where to start or how to cut through the clutter. Gazelles has invited Al to their Sales and Marketing Summit for [...]
