We are on the road back from Alpine, Texas. We spent a few days with great people and great surroundings. The great people I am talking about are the people that live there. From Steven at the Gage hotel, to the countless that wave you to cross the street instead of just driving through the intersection, to the waitresses at the Riata who wanted to know all about where we were from and what we did, these people made an impression on us. This is just a tiny glimpse into a small town with real heart. It is a great place to visit and those who live there seem to love it.
The key: These people are selling, and it feels like it is from their heart. The next time you do business with a restaurant, hotel or store, check the pulse of the culture and see if it feels real or fake.