The rules of marketing and PR have changed, according to David Meerman Scott, who has made it into the Marketing Sherpa Viral Hall of Fame twice, in 2006 and again in 2007. He shows us that the old ways of marketing and PR are outdated; you don’t obsess about being “on message,” break the bank with expensive advertising nor do you beg mainstream media to write about you. Instead, you tell your story directly to an interested market.
With all the tools we have to connect with one another—Facebook, Twitter, LinkedIn and Plaxo, to name a few—it is much easier to reach an interested audience. These money and time saving tips are more relevant than ever. To learn more about David Meerman Scott, join us at the Gazelle’s Sales and Marketing Conference!