How do we adapt?

If you have been following the SalesBy5 blog, you have heard us talk often about adapting to the “new normal” of our economic environment. A recession has the tendency to paralyze and cause fear in small businesses. Instead, we should seek ways to accept the reality and adapt quickly.  How? Victor Cheng, recession marketing expert, tells us that the key is to look at your business financials and business model in parts, and then shift your emphasis toward the segments of the business faring better. Some parts of your business may no longer be profitable, but other parts probably still are. Consumers will never stop buying products or services that add real value to their lives, so find out where your greatest value lies and grow it!  To hear more of Victor Chang’s recession marketing advice, join us at the Gazelles Sales and Marketing Conference April 21-22.

Victor Cheng

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