If you tuned into this morning’s edition of Great Day SA, you might have seen me talking about what people need to do to get hired. Here’s the blog post that inspired the piece. Thank you to the Great Day SA team for being excellent hosts! Considering the economy and the difficult job market, it’s [...]
Most companies and experts look at the relationship businesses have with their customers in three steps with seven stages. The three steps and seven stages are: Pre-Purchase 1. Awareness 2. Knowledge 3. Consideration Purchase 4. Selection or trial Post-Purchase 5. Satisfaction 6. Loyalty 7. Advocacy Too bad so many companies take this approach because it [...]
Research indicates customers’ first instinct reactions to new products or new ideas are not totally predictive of final behavior. I conducted a research study asking customers how likely they were to purchase various new products in the next 6 months. I then followed up to see if what they said they would do, was what [...]
Your Wife is Hot billboard is great advertising.
What is #googlefail and did Google do a good job communicating?
How do customers perceive your products, services and innovations? 5% ROI success rate: The Boston Consulting Group found that only 4.5% of innovations meet or beat targets for return on investment. This is an 86% decline, down from the 35% innovation success rate reported in 1985. 83% of brands are becoming commodities: A survey by [...]
Our purpose at Salesby5 is to inspire others. We talk of inspiration often, as it has so much to do with sales. One of the stars on our team is Kya, who is our Brand Evangelist. She has radar that picks out “REAL.” She has a unique strength to know if someone is sincere (real) [...]
Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers. Are you [...]
Yesterday, I had the pleasure of hearing Malcolm Gladwell speak for the first time. He told the story of a man named Vivek. Vivek was born and raised in Mumbai, but he was living in Silicon Valley with his family. His 12 year old daughter decided that she wanted to join a basketball team. Wanting [...]
This week on EOtv, Jim Collins gave his “tip of the week” regarding how to find the right people to fill a key seat. There are six generic characteristics that any person in a key seat should have. The right people… Share your core values- When they walk in the door, they already have the same values. [...]