Increasing Sales by Being Real

Our purpose at Salesby5 is to inspire others. We talk of inspiration often, as it has so much to do with sales. One of the stars on our team is Kya, who is our Brand Evangelist. She has radar that picks out “REAL.”

She has a unique strength to know if someone is sincere (real) or fake in seconds, where most are about 100 times slower. Why does this matter? She can pick off someone trying to get a date, sell copier toner or attempting to get in your wallet faster than my computer can get an Internet connection. Tomorrow’s success is today’s real. This is why we fire customers who are rude, lie or don’t pay when they say they will pay. This is why we do not take a customer or vendor who we do not feel has the REAL Win-Win attitude versus just WIN. We need to feel good about making them prosper or there are plenty of others.

A few thoughts on being real regarding sales:

If you have to remember your pitch: Fail
If you can’t remember the prospects problems and your opportunities: Fail
If you remember a client’s child’s name because you care: REAL!
If you remember they love Papouli’s Greek Grill’s Mediterranean Salad for lunch on Thursdays: REAL!

The point: Get real or get a new job. Today is about transparency and about being real. Fake billboards or sales pitches that leave me wondering don’t work anymore. Do you need some REAL in your life?

photo by Korrigan

photo by Korrigan

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2 comments
Sales by 5
Sales by 5

Davis, we completely agree. What's amazing is that the more real you are, the more grace people allow you.

Davis Staedtler
Davis Staedtler

Oh man.... I just want to make a poster of these 'get real' things. I have this conversation with my peeps a lot. Friendship covers a multitude of sins. So many things are born of building a professional and transparent relationship with your directs - trust, understanding, better listening and partnership in the execution of team strategies. Get real or get out!