The Salesby5 Blog

As I return from Search Marketing Expo in New York, I am remembering the conversations with ad agencies, SEO experts and the many individual companies sent to find out how to be better found online. SalesBy5 represented client Pear Analytics with three workoholics and Pear had seven more, signing everyone up for Pear’s new program, SiteJuice.  Here are a few lessons learned and relearned from this experience:

1. The attitude of the team is branding. It’s either selling or un-selling.
2. A crowd draws a crowd! We had other exibitors move closer to us to gain traffic.
3. The trade show is not about your booth, it’s about who you meet, who meets you and giving them a reason to believe that you can deliver on your promises. Our booth stopped people in their tracks and we probably spent less money than anyone on the 10′ x 10′ booth.
4. Many showed up and thought Pear was their competitor.  We were able to quickly show them how we were a asset in making them money, saving them time then showing how they could increase clients but not the work load. We were prepared with blunt charts and statements that addressed each segment. The key was clarity for the Pro’s and the Joe’s working our booth.  In the end, Pear Analytics received 171 new beta customers.

So my gift to you: As quick as you can, go to SEO Management Tool and fill out the form to use the tool. You will get a service that works 24/7/365 to make sure you are ahead of your competition in rankings and if not, it’ll tell you how to fix it.

Mastering the Rockefeller Habits

Bite size chunk #3
Systems and Structures:

A company or an organization will often become stuck or experience a lot of miscommunication and balls getting dropped when there isn’t clear accountability established.

As an organization grows, complexity increases. Take a simple two-point relationship where the two points represent the number of employees, number of product lines, or number of offices within an organization. Notice what happens when you grow 50%, represented by adding another point. The interrelationships dramatically increase from two to six or by a factor of 300%. The complexity increases even more dramatically as you add another point, representing just an additional 25% growth, jumping from six to 24 calculated by multiplying 4 times 3 times 2 times 1. This 25% growth actually increased complexity by 400%. Therefore, simply doubling from 2 points to 4 points increases complexity by a whopping 1200%.

Increases in complexity lead to stress, miscommunications, increases in costly errors, poor customers service and greater overall costs. There is a need for appropriate systems and structures.

The answer is an accountability chart. If you can conceive a position, put someone’s name in it. Even if his or her only accountability is to make sure the position is filled. To make your accountability chart:

 1. List the Roles or key positions in your company and list who is accountable for each position.

 2. List key measures for each position (how do you measure performance?).

3. Take your profit/Loss and balance/Sheet and assign line items to the person.  

Your goal: Identify more than 1 person per key position or no person per key position.

 If you need help in implementation, being the only certified coach in central/south Texas, I am at your service!

 These are bite size chunks from the book Mastering the Rockefeller Habits, click the link to purchase the book.