Last year, most businesses experienced people not making decisions. Two of the reasons they did not make decisions:
1. Buyers did not have to buy and they could prolong the decision to not spend money
2. Buyers did not have clarity from the seller on what benefit they might get. In fact, most indecision is caused by having only 24% of the knowledge and information needed.
2010 can be better or even great, but your messages will need to reflect absolute clarity. You have 10 seconds to pitch. The sooner you have me selling ME on buying your product or service and you stop talking, you win.
Consider these tips to help you win:
Turn your features into benefits
The benefits are why I should care
The reason to believe you are able to deliver that benefit closes the sale
If you are not unique, you’d better be cheap. If you are unique you better be able to tell me how and why in 10 seconds.
Ready, Set, GO!
Photo by San Antonio Photography