Sales: True or False

False:

Image is everything
Social media is a fad
Water and cold air cause colds
Marketing is a noun
Our only focus should be on how to sell
We need to know what to do

True:

Benefit to the customer is everything
Social media will grow and change
Germs cause colds
Marketing is a verb
We also need to focus on not un-selling
We need to know what not to do: the rest is a white canvas and we are the artist

Erik Darmstetter


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