Our emotions, feelings, and beliefs direct what is being sold and bought in the market today.
Buyers of any service or product want to feel good, feel concern, feel care.
Tonight buying groceries, I saw a man looking for a register to check out in and he said adamantly to his wife while choosing a register, “I am looking for a smile!”
Next to my lane, he found a guy that smiled and began some banter.
Your spouse, partner, child, employee, boss, vendor, and client feel but how do they feel?
People will forget what you said but will never forget how you made them feel!