A great tagline is simple, but never easy to create, or gimmicky. Branding Strategy Insider had a great article that hits on what Sales by 5 preaches. In their article, Brand Tagline Requirements, “A tagline that succinctly and powerfully communicates the brand’s promise is one of the quickest, easiest and least expensive ways to communicate the brand’s new position to internal and external audiences. It should consistently accompany the brand’s logo.”
There are a few steps to follow when creating a tagline:
1. Communicate your overt benefit
2. Be short and sweet
3. Be unforgettable
4. Make consumers want to ask questions
What tagline immediately pops into your head when you think of big companies? Why?