The Salesby5 Blog

Wednesday, May 16th, 2012

Fortune Leadership – Brad Hams Part 2

Brad Hams talks about incentive plans, identifying the right metrics and reporting more from the bottom up.

Taped by Nan Palmero, CIO Salesby5.

Wednesday, May 16th, 2012

Fortune Leadership Summit – Brad Hams

Brad Hams, Founder, Ownership Thinking. Discussing entitlement, a culture of lifelong politicians.

Taped by Nan Palmero, CIO Salesby5.

Wednesday, May 16th, 2012

Fortune Leadership Summit – Dr. Peter Diamandis

Dr. Peter Diamandis, Founder, The X Prize Foundation
The genius of solving problems unconventionally.

Taped by Nan Palmero, CIO Salesby5.

Tuesday, May 15th, 2012

Salesby5 at Fortune Leadership Summit

This is the 7th year that Salesby5 is part of the Fortune Leadership summit. This biannual learning event keeps our team and our clients ahead of their competition. Our work is shown on Gazelles.com, YouTube and soon, the Fortune iPad app.

Nan Palmero and Erik Darmstetter will be shooting HD video, editing and posting immediately after interviewing Jim Collins, Jim Stengel, Former Global Marketing Officer from Proctor & Gamble, and many of the 650 CEOs attending from around the world. One of our questions to these CEOs will be “What is the greatest business decision you’ve ever made?” Mine (Erik) was to sell my ownership of Creative Link. What was yours?

Here is where you can view and follow our nuggets of information from 2 days with the best of the best business authors of our time.
https://www.facebook.com/gazellesinc 
https://twitter.com/gazellesinc

Thursday, April 5th, 2012

How do you make people feel?

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”- Maya Angelow

How do you make your employees, coworkers, spouse, kids, neighbor or pets feel?

In the last month, I have been shopping (often we secret shop at Salesby5 to find out who is selling and un-selling) for assisted living facilities for a family member. I found 2 out of 6 in my area that were excellent. 3 were unacceptable regarding customer service and “FEEL”! and 1 was almost acceptable.

Am I picky? YES! Am I a consumer? YES! For example, on my trips, I experienced:

1. No one acknowledging my presence after entering a facility and waiting for 10+ minutes, while staff walked by repeatedly.

2. Posters are cheesy flyers from a computer on pastel paper.

3. Plants are dusty and fake versus real and attractive plants from perhaps Plant Interscapes (Client).

4. Desks look like a bargain store buy from 1980 something.

What would all this say on how this company is going to take care of your loved one?

A good friend of mine owns Mercedes Benz of Boerne and when he built that facility, special attention was paid to the restrooms. His close to exact quote was, “Your restrooms and how they are kept show how you feel about your guests.” His had music, granite, and  kept them impeccable compared to many restaurants, malls, and office buildings that are poor examples.

Today, I ask you to dissect how you are making people feel. How are they making you feel? If they bring you down and are friends perhaps it’s time to let them know. Recently, I made a call to a vendor to tell them that  5 un returned calls in 2 months is no longer acceptable and I will be shopping for a new vendor.

Thursday, March 29th, 2012

Brand Tagline Requirements

Brand Strategy Taglines Avis
In definitive global research, The Conference Board has found the development and consistent use of a tagline to be a key factor in brand strategy success. A tagline that succinctly and powerfully communicates the brand’s promise is one of the quickest, easiest and least expensive ways to communicate the brand’s new position to internal and external audiences. It should consistently accompany the brand’s logo in situations outlined by thebrand architecture.

I believe that developing brand taglines (and elevator speeches) are the most important next steps one can take once a brand has been positioned orrepositioned.

A tagline should achieve all of the following for your brand:

  1. Communicate the brand’s unique value proposition (brand promise)
  2. Be succinct
  3. Be memorable
  4. Cause a person to want to know more about or interact further with the brand

Achieving all of the above is more easily said than done. Over time, I have found that the less sophisticated the client, the more they are primarily interested in a tagline that sounds good, even if it doesn’t really say the right thing or anything at all about the brand. Many relatively unsophisticated clients would choose a tagline option that sounds great but that is completely off brand strategy over one that just sounds good but perfectly communicates the brand’s unique value proposition.

 This blog is a repost from brandingstrategyinsider.com- to read more, click here.
Monday, March 5th, 2012

SalesBy5 Turns 10 Years Old – Party Wrap Up

On March 1, 2012, we celebrated our 10 year anniversary.  It’s been an amazing ride along the way marked with bright, energetic people joining the team and running this crazy race with us. We’re so thankful for each of you who contributed to our success and encouraged us throughout this decade of growth, learning and innovation. We were thrilled to see friends, family and alumni join us from near and far including Ryan Kohnen, SalesBy5′s first employee, Kristen Wake who traveled from Virginia, Heidi Gerhardt who came in from Dallas, Erik’s brother David who came in from Dallas & Kenneth Solis who popped in from New York City.

 

As a special bonus for attending the party, everyone received a Semper Five shirt. For past and present employees, a special alumni badge was added. If you attended the party and did not receive your shirt, we’d love to provide you one. Reviews have come back quite positively on the shirts, with some saying they “prefer the feel of the shirt over the touch of their baby.” – Anonymous

A special thank you to recording artist Brent Michael Wood who did a great job with the music and Rebecca Creek Distillery who sponsored the Enchanted Rock Vodka & Rebecca Creek Whiskey. More photos from the event are available on the SalesBy5 Facebook Page.

Monday, February 27th, 2012

Sales by 5 Turns 10 Years Old!

The Company turns 10 years old on 3/1/12.
Please join us for the Birthday celebration!
Live music, food, drinks and awesome people!
Click here for the invite:
http://sb510.eventbrite.com/ 

Monday, December 12th, 2011

San Antonio Rising Star: Erik Darmstetter

Newstalk KLUP Radio 930AM invited Erik to showcase his thoughts, his career and his life on the San Antonio Rising Stars Radio Show. Erik talks about childhood, sales and dating, and the development of his career as a serial entrepreneur.

Click here to see some highlights from the show and visit the link below if you missed the live broadcast.

December 3rd, 2 pm broadcast on KLRU radio.

Wednesday, October 26th, 2011

Motivating People to do Great Work

Daniel Pink’s teachings: What really motivates people to do great work? When you reward behavior you get more of it…SOMETIMES!  If a task involves only mechanical skill, bonuses work: Higher pay=better performance. But once the task calls for “even rudimentary cognitive skill”: Higher pay=poorer performance.

Once you pay people enough to keep them motivated, there are 3 enduring motivators:

1) AUTONOMY | Human beings engage when there’s self-direction, management will never get you engagement. If you want to motivate people, give autonomy on 4 areas:

A) Time             B) Technique          C) Team          D) Task

Once a new category is created, the path to commoditization is swift and brutal without continually engaged innovators. At Facebook, the company hires the talent, the talent picks the team. FedEx has certain days that exist to only generate ideas, not to implement them.

2) MASTERY | Have a to-do list… and a TO-DON’T list. Don’t do things that suck energy and kill motivation. The biggest single motivator in a person’s work: Making progress in one’s work (and being able to measure it). http://iDoneThis.com is a mechanism for feedback. It sends you an email, you respond on what you did that day. It’s free.

3) PURPOSE | “Increase the metabolism of employee feedback.” More often, more quickly, real-time. People are yearning for a sense of context of WHY they’re doing what they’re doing. Have 2 fewer conversations about “how,” give 2 more conversations about “why.”