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TMI Teardrop

Campaign Launches at TMI

One of our clients is TMI-The Episcopal School of Texas. We were recently presented with an opportunity to answer a common question that parents, faculty, staff and students have asked. Why would a parent put their high school child in an on-campus program? We started interviewing the students, and it was their answers that SOLD […]

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How Zappos Changed My Day

Yesterday, my new friend Alex (@alx007) gave me (@nanpalmero) a tour of Zappos, the online store that is “Powered by Service.”  The entire tour was remarkable.  We were picked up by the wonderful Roz (@rozzie1) in the Zappos Tahoe. She was an absolute beam of light, so full of joy.  Once we arrived, we were […]

Pooch Friendly Branding

Pooch Friendly Branding

I was eating lunch today and noticed the sign out in front- “Pet Friendly Porch.” Having two dogs, it made me feel very welcome. Although I would most likely not bring my dogs with me to eat lunch I was impressed by the branding this statement made. For the thousands of cars that drive by […]

The Devil is in the Details

The Devil is in the Details

Every time you interact with your customer, whether you realize it or not, you are telling a story.  Oftentimes, it’s the details that tell customers about you and potentially sell or unsell.  The other day, I visited a national franchise sandwich shop.  The local owners had decided that they would only accept $20 bills or […]

Using Your Emails to Sell

Using Your Emails to Sell

Have you ever received an email that looked something like this: Here’s the proof you requested. Please review and let me know your choice. -Jack Did that type of email leave you feeling sold on the person that wrote the email or the company where that person worked?  Maybe you have been guilty of sending […]

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Time for a Change?

Today, we built, ran and executed a complete rebranding of a company in Alpine, Texas. It was special that with this 40+ year old company, with many employees that have been there over 20 years, we built a brand that was able to sell them on the future of the company. The response from 60+ […]