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pricing

Is your price right?

Last week, we talked a lot about how we can adjust to our current economic climate. We discussed several ways of doing this, including how to focus on your most profitable product or service by identifying the greatest value you can provide to consumers. Another way to increase your marketability is through adjusting your pricing. […]

Victor Cheng

How do we adapt?

If you have been following the SalesBy5 blog, you have heard us talk often about adapting to the “new normal” of our economic environment. A recession has the tendency to paralyze and cause fear in small businesses. Instead, we should seek ways to accept the reality and adapt quickly.  How? Victor Cheng, recession marketing expert, tells us […]

For the individual looking for a job or ready to start a business, these top 10 tips are the foundation for strong sales!

For the individual looking for a job or ready to start a business, these top 10 tips are the foundation for strong sales!

10 seconds: This is how long it should take you to peak someone’s interest in what you can do for them. Listen twice as often as you speak. Numeric precision on your communications messages greatly increases your credibility and the difference you portray. Example: I can save you $20,000.00 this year! Clarity in your messages […]

top-3-tablet

Getting Un-Stuck

The past month has been a whirlwind; from saying goodbye to my father-in-law, to having most of my family sick and traveling to multiple cities. My e-mail is bombarded with “economic downturn” e-mails and events that promise to make me feel better. Some of this got to me and this morning I realized that my […]

Marketing in 2009

Marketing in 2009

A McGraw-Hill Research study looking at 600 companies from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those […]

An Opportune Time

An Opportune Time

Wow, what a time for opportunity! What is your company or organization doing to improve your pipeline for growth, your communication internally and externally and, most importantly, your cash position? There are opportunities everywhere, and trained coaches can help you uncover them.  Seize the opportunity by reaching out for help if you need it, if you […]