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Brand Strategy Taglines Avis

Branding Your Tagline

A great tagline is simple, but never easy to create, or gimmicky. Branding Strategy Insider had a great article that hits on what Sales by 5 preaches. In their article, Brand Tagline Requirements, “A tagline that succinctly and powerfully communicates the brand’s promise is one of the quickest, easiest and least expensive ways to communicate […]