THE ONE THING YOU CAN DO TODAY TO INCREASE SALES!
One thing!
I work with many companies and organizations across the US, and being in business for over 23 years, I have discovered my best advice has not come from the many books on my shelves on topics such as sales or marketing but actually the experiences I collected that made a dramatic difference in my life.
I recently asked my wife, Ann, what percent of your day do you sell? Her answer was 5%. My reply to her was, are you not selling our children on cleaning up, eating their lunch, taking a bath or going to bed? She quickly changed her mind, “95%!” she proclaimed.
The realization here is that we are all selling and either doing a good job or a poor job, or what I refer to as selling or un-selling. Just as every day people do so on websites, and with marketing materials it is especially noticeable on sales calls. Sometimes you see ads that interest you but the minute you call the phone number the person on the other end un-sells you.
This is common and that can be of benefit for the companies who “get it”. Getting it is not that hard, you just need to focus on the one thing that matters. Some companies and organizations are stuck doing the same things over and over and expect different results, that won’t happen. But those that focus on the right things can take themselves from good to great.
What can you do?
Find the most important thing for your company or organizations success. Let everyone know. Do not let it become clutter, make it clarity. Reinforce it multiple times daily. The focus is the reason why great companies are great and how they got there. There are not 100 things that are the priority, there are not 10 things, it comes down to 1. What is the #1 most important thing you can do to drive your company, organization, job, family, friendship forward? Make that your focus and other things will fall into place!
Sound too simple?
Yes, and too often it is the simple things that keep us from achieving more.
ERIK
P.S. Doug Hall states that it must be at a 5th grade reading level. I have tried this and it works wonders. Find yourself a 10 year old and show them your ad, your flyer, or attempt to sell them! If they do not understand it, you have work to do. This is proven data, not theory. If you need more clarity on this, you need to call me!