Tag Archives: David Meerman Scott
Your Marketing is Boring

Your Marketing is Boring

Business schools teach students to obsess over return on investment and executives want to know exact ROI and precise campaign by campaign spreadsheets. This trend is causing marketers to become too cautious and boring. While the information and tracking is useful it often means that marketers will not GO BIG with innovation, experimenting, being unique. […]

Finding the Right Answer

Finding the Right Answer

Recently, we met best selling author David Meerman Scott at the Fortune Small Business Sales and Marketing Summit.  We had a interesting discussion on social media and marketing. During most of his speaking to large audiences he asks the following questions. When you read this, please take note of your answers! In the past 2 […]

gary-vaynerchuk

Twitter Blows Out Direct Mail

Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers. Are you […]

FedEx

Are you recession proof?

We’re in Day 2 of Fortune Small Business’ Sales and Marketing Summit in New Orleans. We heard from Victor Cheng this morning, who gave great clarity to recession proof business. Companies like FedEx, UPS, Price Mart and Coors were all founded during a recession. They succeeded (to say the least) because they solved a problem […]