Tag Archives: economic downturn

The New Normal Economy

Due to the economic downturn, consumer behavior is being re-shaped.  According to an interview with John A. Quelch, professor at Harvard Business School, marketers and business people need to re-segment the way they look at their prospects based on emotions: Slam-on-the-brakes consumers feel hardest hit and reduce all spending. Pained-but-patients economize, but less aggressively. Comfortably […]

Getting Un-Stuck

The past month has been a whirlwind; from saying goodbye to my father-in-law, to having most of my family sick and traveling to multiple cities. My e-mail is bombarded with “economic downturn” e-mails and events that promise to make me feel better. Some of this got to me and this morning I realized that my […]

Marketing in 2009

A McGraw-Hill Research study looking at 600 companies from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those […]