Due to the economic downturn, consumer behavior is being re-shaped. According to an interview with John A. Quelch, professor at Harvard Business School, marketers and business people need to re-segment the way they look at their prospects based on emotions: Slam-on-the-brakes consumers feel hardest hit and reduce all spending. Pained-but-patients economize, but less aggressively. Comfortably [...]
The past month has been a whirlwind; from saying goodbye to my father-in-law, to having most of my family sick and traveling to multiple cities. My e-mail is bombarded with “economic downturn” e-mails and events that promise to make me feel better. Some of this got to me and this morning I realized that my [...]
A McGraw-Hill Research study looking at 600 companies from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those [...]
Economic downturns can actually be good times for launching new products, stealing market share or sharpening a brand’s image. While companies and people worry, freak out or downsize, what can you do to increase your sales in 24 hours or 24 days or the next 24 months? Need Help? Call (210) 403-3916, let’s talk.
