Sold In St. Lucia – Joe Knows!
As you may or may not know, I (Nan) was recently married. Last week, we went on our honeymoon in St. Lucia. The first day, there was a guy on the beach at our resort who kept yelling “Joe Knows!“ My new bride lit up and said “It’s Joe! We have to go, now.” Apparently, during her planning of the trip she had read a number of reviews on tripadvisor.com about Joe. Joe had his sales pitch down – his marketing physics were perfect. He told us how he worked for Sandals as the top tour guide for 13 years before starting his own company (real reason to believe), his tour took you to the same places that Sandals would take you but for a fraction of the cost (dramatic difference) and you would see and experience the trip feeling like a local because you had the best guy (overt benefit), after all, Joe Knows! Needless to say, we didn’t delay in signing up for his tour.
On the day of the tour, Joe took us to the volcano at St. Lucia, we hopped under a waterfall, ate lunch at a mom and pop eatery, saw the famous Pitons (twin peaks) and sampled 20 rums at a rum factory. Throughout the day, Joe told us stories about the locals, customs, the struggles people endure and gave us anecdotes for life. All much more than what we had bargained for. Joe sold us with the value that he provided and impressed us with the passion he used to tell his story. It felt like he was telling it for the first time. Thanks Joe, you made me feel like a local in your country.
Joe Knows!
