Vision at 55, just like driving the speed limit, sucks. Unfortunately, what you’ll find is designers love putting together beautiful marketing materials that only a fourth grader can read due to the 8-point font. Have a good look at all your marketing materials, business cards and websites to make sure you use a legible font [...]
This weekend, Pixar took top honors at the box office with Up, smacking about $70 million dollars out of our pockets and tickling the cranky critics. At the same time, GM is approaching bankruptcy and, if it clears, will be the third largest in the history of this country. Why bother mentioning both of these [...]
It is September 4th of 2003. (I wrote blog posts on paper then). My wife and I were checking into a Disney resort in Florida with my 3 year old daughter and 1 year old son. I was scared of a tiny room that I had reserved and asked about an upgrade. It was going [...]
Your Wife is Hot Billboard by Jon Wayne is great marketing, but is that all it is?
Nan and Erik were asked to speak about Twitter to the 210 business owners at Fortune Small Business Sales and Marketing Summit. We helped many of these attendees to get their names and company names taken for Twitter. We quickly realized that most of these companies have marketing firms/departments, ad agencies or PR firms, so why on earth [...]
CSO Insights recently conducted surveys of more than 2,000 sales and marketing professionals. Get this: 85% of company marketers felt they were doing a good job generating quality sales leads. By contrast, only 50% of the sales professionals in those same organization were satisfied with the efforts from Marketing. The result of the disparity is [...]
Today’s rule of business marketing: “You better be unique or you better be cheap!” Doug Hall If you have a commodity business that has no uniqueness, you had better lower your costs and go cheap or go home.
You are what you learn. What have you done for you, lately?
Many of us are stuck selling something that may not be sexy or new. When you are in these types of businesses or starting a new business, it is easy to look around and do the same thing that everyone else is doing. It feels smart and safe and it can be scary to stick [...]
This past weekend, my wife and I traveled to Corpus Christi to visit friends and family. Yesterday was a miserable day weather-wise in Corpus, 30+ mph winds, drizzle and chilly. Before returning to San Antonio, I pumped my gas and awaited my receipt, then I saw the frustrating “RECEIPT WITH CASHIER.” As I made the [...]