Tag Archives: Marketing
receipt

Kindness is (Coffee) Beans

This past weekend, my wife and I traveled to Corpus Christi to visit friends and family.  Yesterday was a miserable day weather-wise in Corpus, 30+ mph winds, drizzle and chilly.  Before returning to San Antonio, I pumped my gas and awaited my receipt, then I saw the frustrating “RECEIPT WITH CASHIER.”  As I made the […]

Marketing in 2009

Marketing in 2009

A McGraw-Hill Research study looking at 600 companies from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those […]

How do I need to think regarding sales or marketing today versus a few months ago?

How do I need to think regarding sales or marketing today versus a few months ago?

Marketing staffs need to take action even with reduced budgets. There are things marketers can do to build brands, target media buys more efficiently, reinforce brand loyalty with customers, engage with prospects and, of course, drive sales.  What marketers do—or fail to do—right now will affect not only the next quarter’s results, but also the […]

clutter

Why Read This Blog?

With thousands of messages in your head in 24 hours from “I need to call Mom” to “I need to go to the restroom,” we have so much clutter.  A bit of clarity on what we should be doing everyday really matters. Yes, call mom! Then, how many customers can you call and see what their […]

Free Estimates!

The company that takes care of my lawn has a sign on the doors of the truck in big bold letters: Free Estimates 1.       Lawn care in this city is a high commodity business. I live in a neighborhood where there are 160 houses with about 80 “lawn care companies” doing business. 2.  […]

Does Your Website Sell?

The future of websites that sell is now! They have videos that show real see, feel, touch experience and instead of actors, the videos have your people in them. This builds real credibility and real reason to believe that you can do what you say you can do! Too many words is clutter. Making it […]

See, Feel, Touch Experience

Have you ever bought a car without a test drive, a house without a walkthrough or cologne without a smell?  Most people need these experiences to have a greater comfort level with their purchase.  GM had an excellent program called "Don’t just drive it around the block, drive it around the clock."  You would drop […]