Tag Archives: pricing

What does your price say?

Pricing expert Mark Burton tells us that pricing is one of the least utilized but most potent tools we have. There is only one purpose for price – to increase profitability. Go through these 3 questions: What is your purpose for price? How consistent is your leadership team in supporting that purpose? If there are […]


Is your price right?

Last week, we talked a lot about how we can adjust to our current economic climate. We discussed several ways of doing this, including how to focus on your most profitable product or service by identifying the greatest value you can provide to consumers. Another way to increase your marketability is through adjusting your pricing. […]