Tag Archives: social media
Finding the Right Answer

Finding the Right Answer

Recently, we met best selling author David Meerman Scott at the Fortune Small Business Sales and Marketing Summit.  We had a interesting discussion on social media and marketing. During most of his speaking to large audiences he asks the following questions. When you read this, please take note of your answers! In the past 2 […]

gary-vaynerchuk

Twitter Blows Out Direct Mail

Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers. Are you […]

FedEx

Are you recession proof?

We’re in Day 2 of Fortune Small Business’ Sales and Marketing Summit in New Orleans. We heard from Victor Cheng this morning, who gave great clarity to recession proof business. Companies like FedEx, UPS, Price Mart and Coors were all founded during a recession. They succeeded (to say the least) because they solved a problem […]

Get press by attending tweetups. Learn how to start your own tweetup.

Get Press Coverage by Attending Tweetups

Yesterday, Laura Lorek from the San Antonio Express News (@mysa) wrote Recession Spurs Startups, an excellent article about us and a few other local companies, such as IncSpring, Blellow, Pear Analytics and Third Party Code doing cool work in San Antonio.  We’ll let you in on a little secret – reporters want to know you and […]

photo by peasap

The Queen and Her Ships

Yesterday, I (Nan) attended the Social Media Jungle at CES in Las Vegas.   One of the first speakers was Chris Brogan, who is pretty widely recognized as being one of the top experts in social media.  He made an excellent historical analogy of how social media is working today versus traditional.  For those of you […]