There are a lot of do’s and don’ts when it comes to social media. Many people blur the lines between their professional self and their personal opinions. 3 panelists at the recent “Act Right Online” Young Professionals event gave great advice on how to use Twitter successfully. 1. Molly Cox,Owner, non-profit FancyPants: “Make sure you […]
Are you placing your least experienced employee in charge of your social media; the face of your company to millions? Too many companies are hiring inexperienced firms or college students to build and execute a social media strategy for their company. Most of the students have either not been on Twitter, dislike it, or have […]
With the surge in shortened communications, such as Twitter and text messaging, there seems to be a loss in the nickels and dimes of social interactions. Those small but valuable tokens are the words “please” and “thank you.” I know, you only have 140 to 160 characters to get your point across. I know you’re […]
Interested in using “Your Wife is Hot” in any form of advertising? See this phrase being used outside of Dallas? Click here. This weekend I passed the billboard seen above. With a little research, I found out that Your Wife is Hot was the most popular among the respondents to the recent NEWS online survey […]
Today, many of you may have experienced either a delay in the use of your Google services including Google Reader, GMail and other Google services (Google claims that only 14% of users were affected). In case you were wondering, Google is updating from an older standard of networking to the shiny, new IPv6 for a […]
Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers. Are you […]
When ABC began broadcasting the NCAA football games in the 60’s, the footage was quite different than it is today. In the early years, ABC would broadcast the field with the plays as they were happening. You might not necessarily think about it, but that type of broadcast makes it difficult for a person, say […]
Nan and Erik were asked to speak about Twitter to the 210 business owners at Fortune Small Business Sales and Marketing Summit. We helped many of these attendees to get their names and company names taken for Twitter. We quickly realized that most of these companies have marketing firms/departments, ad agencies or PR firms, so why on earth […]
Our last 8 blog posts have featured insights from the 8 scheduled speakers/presenters for the Gazelles Sales and Marketing Summit in New Orleans April 21-22. Tomorrow we will begin live tweeting from the conference from @salesby5, so join us if you’d like to hear more from these sales and marketing experts! We will hear advice from guerilla […]
The rules of marketing and PR have changed, according to David Meerman Scott, who has made it into the Marketing Sherpa Viral Hall of Fame twice, in 2006 and again in 2007. He shows us that the old ways of marketing and PR are outdated; you don’t obsess about being “on message,” break the bank […]
