The Importance of Purpose
At this year’s EO Texas Roundup, Simon Sinek spoke of the importance of purpose—the WHY. Martin Luther King, Jr. said “I have a dream,” not “I have a plan.” He preached the why, not the what or the how, and 250,000 people showed up in 1963. Inspiration starts with why, then how and what must come into play for execution. Simon gave the example of Southwest Airlines vs. other large airlines. Even when Southwest doesn’t have the lowest fares, they maintain customer loyalty because they are living their purpose. A company should be a group of people that share goals and beliefs and a common why. Is your company full of people that believe in your purpose? If your people don’t believe in your why, how will they ever convince your customers?
