Many of us are stuck selling something that may not be sexy or new. When you are in these types of businesses or starting a new business, it is easy to look around and do the same thing that everyone else is doing. It feels smart and safe and it can be scary to stick out. The rules were written by the leaders in the field and in case you didn’t know, they wrote the rules in their favor. We encourage you to ignore those feelings, be bold and try something new!