Marketing and Selling a Political Candidate

Being involved in about twenty political campaigns, the biggest being the mayoral campaign of San Antonio, something has come to my attention—the candidate matters! Their brand, their words regarding the benefit they offer, how they will offer that benefit, and of course, their dramatic difference. What is most amazing to me is how their team can help sell or un-sell them! Poor communication, lack of understanding regarding technology, communication etiquette and lack of personable skills all matter to an extreme. One person that does not fit the brand of the candidate can make all the difference in having people want to support with cash or time. One person has the ability to de-motivate a team of people that would do almost anything for someone. This is not just in politics of course! It is life.  If you or the people that work for you are leading other people, you are selling! When they are de-motivating, giving orders, throwing assumptions out and not living the values you preach, they are un-selling, therefore making it easy to compete against you.  Are you setting your team up for success, secondary leaders and a the ability to lead tribes of their own?

Ronald Reagan

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