As I return from Search Marketing Expo in New York, I am remembering the conversations with ad agencies, SEO experts and the many individual companies sent to find out how to be better found online. SalesBy5 represented client Pear Analytics with three workoholics and Pear had seven more, signing everyone up for Pear’s new program, SiteJuice. Here are a few lessons learned and relearned from this experience:
1. The attitude of the team is branding. It’s either selling or un-selling.
2. A crowd draws a crowd! We had other exibitors move closer to us to gain traffic.
3. The trade show is not about your booth, it’s about who you meet, who meets you and giving them a reason to believe that you can deliver on your promises. Our booth stopped people in their tracks and we probably spent less money than anyone on the 10′ x 10′ booth.
4. Many showed up and thought Pear was their competitor. We were able to quickly show them how we were a asset in making them money, saving them time then showing how they could increase clients but not the work load. We were prepared with blunt charts and statements that addressed each segment. The key was clarity for the Pro’s and the Joe’s working our booth. In the end, Pear Analytics received 171 new beta customers.
So my gift to you: As quick as you can, go to SEO Management Tool and fill out the form to use the tool. You will get a service that works 24/7/365 to make sure you are ahead of your competition in rankings and if not, it’ll tell you how to fix it.