Tag Archives: recession

Pity Party Reunion

In 2009, Idea Man Erik Darmstetter created The Economic Pity Party at Salesby5 and over the years we’ve successfully hosted 40 parties.  Clients, business associates and friends gathered and enjoyed a spread of sponsored food and drink.  Now, four years later it’s time for #41 and you are invited to our office building for one […]


Are you recession proof?

We’re in Day 2 of Fortune Small Business’ Sales and Marketing Summit in New Orleans. We heard from Victor Cheng this morning, who gave great clarity to recession proof business. Companies like FedEx, UPS, Price Mart and Coors were all founded during a recession. They succeeded (to say the least) because they solved a problem […]


Is your price right?

Last week, we talked a lot about how we can adjust to our current economic climate. We discussed several ways of doing this, including how to focus on your most profitable product or service by identifying the greatest value you can provide to consumers. Another way to increase your marketability is through adjusting your pricing. […]

Victor Cheng

How do we adapt?

If you have been following the SalesBy5 blog, you have heard us talk often about adapting to the “new normal” of our economic environment. A recession has the tendency to paralyze and cause fear in small businesses. Instead, we should seek ways to accept the reality and adapt quickly.  How? Victor Cheng, recession marketing expert, tells us […]

Marketing in 2009

Marketing in 2009

A McGraw-Hill Research study looking at 600 companies from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those […]